AI Insights · Timothy · October 2023
Top 5 Social Networking Apps in Brazil Q3 2023
In Q3 2023, Brazil's top social networking apps saw varied trends in downloads, revenue, and active users, with notable performances from Threads, WhatsApp, Facebook, Telegram, and Messenger.
In Q3 2023, the performance of the top 5 social networking applications on a unified platform in Brazil showcased a mix of trends in downloads, revenue, and weekly active users. Here’s a closer look at how these apps fared:
Threads, an Instagram app had an impressive start with over 11M downloads in the first week of July. However, downloads declined significantly over the quarter, ending with approximately 305K by late September. Weekly active users also saw a downward trend from 9.9M to around 4M during the same period.
WhatsApp Messenger maintained a steady download rate, peaking at 822K downloads in the week of July 24. Weekly active users showed a consistent increase, rising from 107M to nearly 109M by the end of September.
Facebook experienced stable revenue throughout the quarter, averaging around $20K weekly. Downloads remained consistent, with a slight peak at 526K in late July. However, weekly active users saw a gradual decline from 97M to 94M by quarter's end.
Telegram Messenger saw revenue growth, peaking at $21K in late September. Downloads fluctuated, reaching a high of 448K in late July. Weekly active users remained relatively stable, averaging around 16.5M throughout the quarter.
Messenger had a consistent download rate, with minor fluctuations, peaking at 241K in late July. Revenue showed a steady decline, ending at around $92 by the end of September. Weekly active users decreased from 29M to approximately 26M over the quarter.
The data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.